UNIT-IV Forms of Writing
1. WEB CONTENT WRITING Web content writing refers to the process of creating, organizing, and publishing written material specifically for websites and digital platforms. It is different from traditional writing because it is designed for online readers, who usually scan content quickly rather than reading every word. The main aim of web content writing is to inform, engage, and guide users, while also making the content easily discoverable through search engines. Web content includes a wide variety of formats such as website pages, blog posts, articles, product descriptions, social media posts, emails, and online advertisements. A web content writer must focus not only on language and clarity but also on user experience , readability, and search engine optimization (SEO). Good web content is concise, clear, and structured in a way that helps readers quickly find the information they need. NATURE AND CHARACTERISTICS OF WEB CONTENT WRITING One of the most important characterist...